Altro – Transforming Order-to-Cash for a Multi-Channel Manufacturing & Retail Business
Envertis delivered a customised ERP-driven Order-to-Cash framework that unified manufacturing, retail, distribution, inventory, costing, and fulfillment operations across the business.
About the Company
Altro is a well-established Australian business specialising in high-quality safety flooring and wall cladding solutions.
With decades of industry experience, Altro serves sectors such as healthcare, education, retail, and commercial infrastructure.
The company operates through a complex business model combining manufacturing, distribution, and retail operations.
They manage a large network of 80+ retail outlets, multiple warehouses, and manufacturing units, ensuring product availability and fast delivery across regions.
With increasing scale, Altro required a more integrated and intelligent system to handle operational complexity and support growth.
Business Challenges
With a hybrid manufacturing + retail + distribution model, Altro faced several operational bottlenecks.
Complex Order Management
- Orders coming from multiple channels including Ordermentum and POS systems
- No unified order-to-cash workflow
- Difficulty deciding whether to manufacture, procure, or subcontract
Inventory & Warehouse Complexity
- Multiple warehouses with inconsistent stock visibility
- Frequent stock variance across 80+ outlets
- Challenges in maintaining accurate inventory valuation
Manufacturing & Subcontracting Challenges
- Lack of real-time decision-making between in-house production vs subcontracting
- Difficulty tracking costing at each production stage
- No visibility into by-products and wastage
Disconnected Systems
- Integration gaps between Ordermentum, POS systems and ERP
- Manual intervention leading to delays and errors
Quotation & Pricing Issues
- Complex pricing structures based on product variations
- Customer segments and order volumes
- Lack of a flexible quoting engine for real-time pricing decisions
Solution Implemented – Envertis ERP Transformation
Envertis implemented a customised, intelligent Order-to-Cash (O2C) framework tailored to Altro’s hybrid operations.
1. Unified Order Management System
- Centralised order capture from Ordermentum
- POS systems
- Direct sales channels
- Smart routing engine for Manufacture, Purchase or Subcontract
2. Intelligent Decision-Making Engine
- Rule-based fulfillment decisions
- Cost optimisation
- Lead time analysis
- Capacity-based production planning
- Automated fulfillment path selection
3. Advanced Manufacturing & Subcontracting
- Multi-level BOM
- Real-time overrides
- Dynamic size adjustments
- By-product and scrap tracking
- Full subcontracting cost traceability
4. Bespoke Quoting Engine
- Dynamic pricing by customer, quantity and product
- Instant quote-to-order conversion
- Improved sales efficiency
5. Seamless System Integrations
- Ordermentum integration
- Third-party POS integration
- Real-time order synchronisation
- Inventory synchronisation
- Pricing synchronisation
6. Inventory & Warehouse Optimisation
- Centralised inventory visibility
- Multiple warehouses
- 80+ retail outlets
- Real-time stock updates
- Advanced inventory valuation
7. Financial & Costing Control
- Raw material costing
- Production stage costing
- Subcontracting costing
- Real-time profitability tracking per order
Modules Implemented
Key Enhancements Delivered
Business Impact & ROI
40-50%
Reduction in Manual Processes
80+
Retail Outlets Managed
Real-Time
Inventory Visibility
Scalable
Growth-Ready Platform
Cost Optimisation
- Better decision-making between Manufacturing vs Subcontracting
- Reduced operational costs
Revenue Growth Enablement
- Faster quotation turnaround
- Improved customer experience
- Support for new outlets and increased order volumes
Conclusion
By implementing a tailored ERP-driven Order-to-Cash solution, Envertis enabled Altro to streamline its complex operations across manufacturing, retail, and distribution.
The transformation not only improved efficiency and visibility but also provided a strong foundation for scalable growth and data-driven decision-making.